Protecting video games in Mexico

RedSquare, a video game company headquartered in France, created the now famous psychological horror game “Visage” back in 2017. After having succeeded in French- and English-speaking countries, the company decided to have the script translated into Spanish in order to launch the game in Spain and Mexico as pilot countries to test the market in Spanish-speaking countries.

However, having conducted a market study, the company realised that some video game fans had accessed the “translation” folder of the software. This enabled them to publish a subtitled version of “Visage”, which had reached the Mexican market.