The Croatian SME “
An Italian company, Franklin & Marshall S.R.L., decided to enter the Peruvian market and applied for the registration of its trade mark MMM&F, for clothing, footwear and headwear (Class 25).
A well-known German manufacturer of automotive headlights, “Xell”, identifies its products with the trade mark “OW” (OktoberWagen). A Brazilian company named Yois, engaged in the production and distribution of automotive parts, began negotiations with the German company in order to become the licensee of the trade mark “OW” in Brazil.
The German SME ‘Fordermorder GmbH’, devoted to machine components manufacturing, decided to expand its business to Argentina the company was aware of the importance of IP protection, so it decided to register the company’s name and the product’s name and logo as trademarks but unfortunately have some troubles during the registration proceeding.