Laranjon is a European SME devoted to the fashion industry operating from Italy. The marketing department of the company launched the new spring-summer campaign. New merchandising was created for this purpose, including a pen with a new, stylish and very attractive design for promotional purposes.
Upon internal consultation with their in-house legal staff, Laranjon decided to proceed as usual and not register the pen’s design created by its team.
A few months later, the Italian SME was surprisingly invited to join the I-Design competition, which was taking place in Montevideo in one month.
After a few months, the company discovered that the pen’s design was copied, and was being sold, by Pucha, a Uruguayan company, in several countries in Latin America.