Software protection in Brazil and Mexico
GIS – Gestão Integrada de Seguros, is a Portugal-based SME in the field of development and commercialization of software products for the insurance market, that enjoyed a well-established commercial and implementation network which extended to Spain, France, Poland and Portuguese-speaking African countries.
Attracted by the Latin America, as a key market to its software products and services, GIS decided to expand its business to Mexico and Brazil, by means of local partnership.
Supported by the in-house legal expert, the Portuguese SME applied for trademark protection in Brazil (trademark and IP protection strategies were EU based only) and started negotiations with potential local partners, but several problems arose.
Although everything seemed to be clear, the Brazilian company unexpectedly decided to suspend negotiations until the Trademark –which was applied for right before negotiations started- was granted.