App protection in Chile
Flonder, a Spanish SME that created a product delivery app, was planning to expand to Chile, Colombia, Brazil, Mexico and Peru at the lowest cost.
Negotiations with a local partner in Chile went well and they agreed on sharing the distributors channels and, thus, publically announced that Flonder would start operating in the Latin American country on the 15th of September, for which a series of promotional events were organized.
The Spanish company had an in-house legal expert with experience on IP registration in Europe, where the company’s name was recently protected as an EU trademark.
However, when it came to Latin America, they found that formalities varied significantly and were not sure about how to proceed and were afraid that they would not be ready for the announced date and, therefore, exposed to trademark trolls.